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ChannelWaves Podcast Ep 31 with Rebecca Jones

Self-Serve 2.0 is Here and It's Not What You Think
WEBINAR | CHANNELWAVES EP 31

Self-Serve 2.0 is Here and It’s Not What You Think

AI is transforming the partner experience but not in the robotic, rinse-and-repeat way people expected. In this episode, Steven Kellam sits down with Rebecca Jones, Chief Growth Officer and COO at Bridge Partners, to unpack how self-serve has leveled up. Call it Self-Serve 2.0. It is faster, smarter, and finally useful. They explore how AI can personalize partner engagement at scale, strip out the chaos of bloated portals, and surface the real Voice of Partner using actual data instead of guesswork. Bottom line: vendors who blend AI with real human expertise are winning on relationships, not just results. If you care about keeping partners engaged and productive, this conversation is your playbook.
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Ecosystem
Align ecosystem strategy with corporate business objectives and activate them with operating processes and the Partech stack.
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Marketing
Design and orchestrate joint initiatives to expand reach, drive demand, and build a qualified pipeline—with and through partners.​
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Programs
Leading-edge practices to drive shared success with scalable breadth and depth programs that engage, support, and enable partners.​
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Sales
Fuel pipeline conversion and ensure post-transaction success through co-sell and partner-led programs. ​
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Partner Business Optimization

Capitalize on strategic opportunities to accelerate reach, engage broader markets, grow revenue, and increase sales efficiency. ​
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Experience
Synthesize rich insights to build high-impact, continuously improving journeys tuned to ensure both customer and partner satisfaction. ​

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