---
title: ChannelWaves Ep 31 Rebecca Jones
description: Discover how Self-Serve 2.0 enhances partner engagement through AI-driven insights and human expertise in ChannelWaves Podcast Ep 31 with Rebecca Jones, Chief Growth Officer at Bridge Partners.
image: https://www.bridge.partners/hubfs/Resources/Podcast_Thumbnail_Structured%20web.png
---

![hector-j-rivas-1FxMET2U5dU-unsplash-TEXTURE-web](https://www.bridge.partners/hs-fs/hubfs/Website%20Background%20Images/NEW%20rebrand%202025/hector-j-rivas-1FxMET2U5dU-unsplash-TEXTURE-web.jpg?width=300&name=hector-j-rivas-1FxMET2U5dU-unsplash-TEXTURE-web.jpg)

# ChannelWaves Podcast Ep 31 with Rebecca Jones

Self-Serve 2.0 is Here and It's Not What You Think

 WEBINAR | CHANNELWAVES EP 31

# Self-Serve 2.0 is Here and It’s Not What You Think

AI is transforming the partner experience but not in the robotic, rinse-and-repeat way people expected. In this episode, Steven Kellam sits down with Rebecca Jones, Chief Growth Officer and COO at Bridge Partners, to unpack how self-serve has leveled up. Call it Self-Serve 2.0. It is faster, smarter, and finally useful. They explore how AI can personalize partner engagement at scale, strip out the chaos of bloated portals, and surface the real Voice of Partner using actual data instead of guesswork. Bottom line: vendors who blend AI with real human expertise are winning on relationships, not just results. If you care about keeping partners engaged and productive, this conversation is your playbook.

![icon_people-circle](https://24287437.fs1.hubspotusercontent-na1.net/hubfs/24287437/Icons/icon_people-circle.svg)

Ecosystem

Align ecosystem strategy with corporate business objectives and activate them with operating processes and the Partech stack.

![icon_meeting](https://24287437.fs1.hubspotusercontent-na1.net/hubfs/24287437/Icons/icon_meeting.svg)

Marketing

Design and orchestrate joint initiatives to expand reach, drive demand, and build a qualified pipeline—with and through partners.​

![Ecosystem_Enablement_Blue](https://24287437.fs1.hubspotusercontent-na1.net/hubfs/24287437/Ecosystem_Enablement_Blue.svg)

Programs

Leading-edge practices to drive shared success with scalable breadth and depth programs that engage, support, and enable partners.​

![icon_funnel](https://24287437.fs1.hubspotusercontent-na1.net/hubfs/24287437/Icons/icon_funnel.svg)

Sales

Fuel pipeline conversion and ensure post-transaction success through co-sell and partner-led programs. ​

![Partner_Channel_Advisory_Blue](https://24287437.fs1.hubspotusercontent-na1.net/hubfs/24287437/Partner_Channel_Advisory_Blue.svg)

Partner Business Optimization

Capitalize on strategic opportunities to accelerate reach, engage broader markets, grow revenue, and increase sales efficiency. ​

Experience

Synthesize rich insights to build high-impact, continuously improving journeys tuned to ensure both customer and partner satisfaction. ​

 MEET THE TEAM

## Your partner ecosystem experts

[

Penny Byron

Penny Byron

Penny Byron is an industry-recognized channel expert and thought leader, with expertise in building Partner GTM, Demand Generation, and Revenue Growth Strategies...

Read More

](https://www.bridge.partners/people/pbyron?hsLang=en)[

Kyrsa Dixon

Kyrsa Dixon

As an integrated marketing strategist, Kyrsa has spent over 15 years helping organizations of all shapes and sizes tell their brand story to the people who matter most...

Read More

](https://www.bridge.partners/people/kyrsa-dixon?hsLang=en)[

Matt Albert

Matt Albert

Matthew is an innovative marketing executive with 25 years of experience in driving integrated marketing efforts across the Fortune 500...

Read More

](https://www.bridge.partners/people/matthew-albert?hsLang=en)[

Tania Fernandeź de Castro

Tania Fernandeź de Castro

Tania has over 20 years of professional experience building and managing partner, marketing, and sales enablement programs, all focused on driving growth...

Read More

](https://www.bridge.partners/people/tania-fernandez-de-castro?hsLang=en)[

Susan Pessemier

Susan Pessemier

Susan is a highly accomplished, spirited global alliance and business development leader who enjoys curating partner relationships with ISVs, global consultants, system integrators, resellers, and channel partners...

Read More

](https://www.bridge.partners/people/spessemierbridge-partners?hsLang=en)[

Lincoln Barr

Lincoln Barr

Lincoln Barr is the Senior Director and Account Executive responsible for Bridge Partners’ work with Amazon Web Services and its broad network of AWS Partners...

Read More

](https://www.bridge.partners/people/lincoln-barr?hsLang=en)[

Todd Vold

Todd Vold

As Managing Director, Todd has proven experience in tackling the toughest business problems. He brings decades of experience in project and program management...

Read More

](https://www.bridge.partners/people/todd-vold?hsLang=en)

## Get In Touch

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