Cloud Consulting Leader Bridge Partners Invests in Business-to-Business (B2B) Marketing - Bridge Partners

Cloud Consulting Leader Bridge Partners Invests in Business-to-Business (B2B) Marketing

Bridge Partners, a consulting firm that brings expertise in marketing, sales, and channel growth, is expanding its leadership team and B2B marketing and sales solution line.

As Rebecca Jones, Chief Operating Officer for Bridge Partners, says, “For our B2B clients, marketing is a key driver for their growth. It’s not just any type of ‘marketing’ but rather ‘modern marketing.’ We define ‘modern marketing’ as the integrated system fueling your customer’s experience across marketing, sales, and channel initiatives and engagement.”

Bridge Partners solutions are stress-tested by the world’s leading cloud and technology companies. In the last five years, Bridge Partners has worked with 12 of the top 20 global cloud leaders, more than 75 Cloud/SaaS independent software vendors (ISVs), and 15 $1B+ digital and cloud leaders to transform their go-to-market (GTM) and unlock the potential of their modern marketing infrastructure.

The company bridges the gap between growth strategy and execution. Bridge Partners’ clients need immediate solutions for a range of business challenges from applying and integrating new digital methods to engage with B2B customers and partners, to tuning complex marketing engines or launching demand and nurture campaigns in weeks in lieu of months. Bridge Partners is evolving its organization to meet these needs with the agility, quality, and innovation that business leaders need to achieve success.

With three new leadership appointments, Bridge Partners is building on its unmatched expertise in end-to-end marketing and sales solutions.

  • Matt Albert, a six-year veteran at Bridge Partners, has been promoted to General Manager. He will lead the B2B Marketing & Sales business line and will focus on business line expansion and delivery excellence. Matt brings over two decades in the digital space, with an emphasis on B2B GTM and partner ecosystems. Matt’s experience includes leadership roles at AT&T Wireless, Publicis, and Microsoft.
  • Kyrsa Dixon has been promoted to Solutions Director. She will lead the firm’s Marketing Services, Digital, and Partner Marketing solution areas. Kyrsa brings two decades of experience in B2B marketing and has led and delivered modern marketing programs for Enterprise Cloud providers including Microsoft, numerous SaaS companies, and noteworthy unicorns.
  • Spence Darrington joins as a Managing Director. He will lead the Marketing Operations & Technology advisory practice to help clients tune and maximize their modern marketing engine. His experiences include building a marketing operations technology stack from the ground up at Expedia Group and pioneering and launching a shared services organization within Microsoft to execute marketing programs efficiently.

“Our customers point to speed to market as one of our leading differentiators. The Bridge Partners team is efficient, integrated, and highly focused on helping our customers solve for demand creation, pipeline acceleration, and channel activation,” Jones continues, ”Investing in our leadership team will help us deliver on our promise and extend additional value to our customers. We are very pleased with how Matt, Kyrsa, and Spence will contribute to our mission to do marketing like no one else—from planning to execution, from strategy to sale.”

 

About Bridge Partners

Established in 2007, Bridge Partners helps the world’s largest and most innovative cloud companies create value, grow revenue, activate channels, and connect with customers. Bridge Partners is redefining how businesses operate and are building a modern workplace that promotes leadership at every level, values diversity and inclusion, celebrates remote and flex work, and is a majority female workforce. Learn more about what Bridge Partners experts can do for your marketing engine and business strategy.

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