Crystal is an innovative marketing leader with 20 years of experience in data-driven marketing and business management. She has led digital and product marketing efforts for organizations that include Microsoft, GE Capital, Merrill Lynch, CNBC, and Fidelity. Crystal builds relationships with leadership in marketing, sales, engineering, finance, and operations to achieve positive business results in startup, M&A, and rebranding situations.
Areas of expertise:
- Product and solution marketing
- Messaging and positioning
- Customer segmentation and business intelligence
- Connected sales and marketing programs
- Global launch programs and management
Crystal holds an M.A. in economics from Fordham University and a certificate in marketing from Kellogg School of Management at Northwestern University. She completed undergraduate studies at Texas Tech University.
When she’s not working with clients, Crystal enjoys cooking meals for her family and friends, catching live music shows, and skiing and trail running in the mountains.Contact Crystal Guthrie