Make data-driven decisions for incremental gains
Data & Analytics
Cross-Campaign Marketing Analytics
Link data from multiple campaigns and programs—including joint partner motions—to show both individual initiative and overall marketing performance and demonstrate true ROI. This offer includes data aggregation, metric and KPI strategy, scalable analysis, real-time reporting, and data visualization.
Sales Lead Prioritization
Predict which SALs and SQLs are most likely to convert so you can allocate resources for optimal results. Our approach pairs machine learning and AI with historical data about close rates, win scenarios, customer behavior, and marketplace data to ID known leads with the highest propensity to buy.
Pinpoint the most valuable partners in your ecosystem to support tiering, resource allocation, recruitment, and more. We combine data about partner behavior, channel program trends, marketplace conditions, and other predictive success factors with advanced analytics and machine learning to help optimize partner program ROI.
Lead Propensity Modeling
We map your current systems and processes and apply data mining to ensure data readiness, then develop a lead-scoring framework that segments leads and prioritizes accounts. Finally we create a calibrated predictive model that supports more effective lead management and improves conversion rates.
Business insights from 2 weeks to 24 hours
It took a global cloud provider up to 15 days to wrap up month-end reporting, which left their field sales teams in the dark. We automated their data-collection processes, rebuilt their data architecture, enabled standardized queries, and built dashboards that provided reporting in just 24 hours.