Driving Demand for Cloud Product Trials - Bridge Partners

Driving Demand for Cloud Product Trials

Bridge worked with a market leader in enterprise cybersecurity solutions to re-design a paid media campaign, hyper-focused on a digital experience and mix of media tactics optimized to reach the primary target audience and convert to trial referrals and registrations in a SaaS marketplace.

Pipeline Acceleration

The situation

A market leader in enterprise cybersecurity solutions was spending money and resources on paid promotion for one of its cloud-based web application security solutions, but not seeing a return on the investments through lead referrals and trial registrations in a SaaS marketplace.

The solution

To address the challenge in reaching and converting new prospects, the Bridge Digital team designed and activated a campaign experience inclusive of a re-designed landing page, ad creative, and multi-faceted media campaign, hyper-focused on target audience parameters, multi-region lead gen tactics, and surgical in-flight adjustments to maximize ROI. Within the first five months, we significantly increased marketplace lead referrals and media efficiencies; and also established a new performance reporting framework to provide actionable KPIs & insights that enabled clear measures for making campaign optimizations. As a result, Bridge continues to run this demand gen campaign and provide digital marketing support for additional client priorities.

The Results

2x lead increase

versus the previous benchmark.

75% reduced lead cost

average lead through data-drive in-flight optimizations.

50% lift in conversion

landing page with a CTA-optimized, customer-centric redesign.

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