We helped a global technology company build and run a scale partner co-marketing program to create industry-specific high-value content to showcase an IoT story and provide a roadmap for partner and customer engagement.
Building on a successful three-year IoT partner engagement program with Bridge Partners, the client team sought to take partner engagement to the next level—higher in the funnel—with an emphasis on Industry marketing.
This project is all about telling stories that connect partner IoT solutions with the joint customers’ most pressing needs. Stakeholders participate in a virtual co-marketing session to surface the necessary ingredients to craft an actionable solution co-marketing plan. Content deliverables include an infographic and an eBook highlighting the value of the solution, reinforcing the partner’s role as an industry expert and connecting the client “better together” value story with the needs of joint target customers. Finally, joint solution awareness with global field teams is supplemented by a sales guide and technical reference architecture.