Bridge Partners helped a global, high-tech, commercial bank transform its Marketing into a leading-edge, digital-first environment.
Changes in today’s market and in customer expectations have disrupted the traditional business models of financial institutions. To stay competitive in today’s digitally savvy environment, this global high-tech commercial bank needed an overhaul of its organizational silos, processes, capabilities, and structure.
To tackle a complete marketing transformation from the ground up, Bridge Partners developed a “change strategy” plan to transition the organization to a new operating model in close partnership with the global Chief Marketing Officer This meant designing, implementing, and managing new interaction models across corporate marketing, marketing strategy and performance marketing functions. The Bridge team spearheaded a communications program that helped drive a change in culture and behavior within the new organization and equipped them to execute with more nimbleness, responsiveness, and efficiency.