A global ERP enterprise sought to expand its use of video to reach a global audience for training readiness and marketing and sales enablement. To create dynamic, engaging, and targeted enablement videos at scale, we use the AI-powered Synthesia tool together with BridgeIQ, our proprietary operating model blending human, artificial, and ecosystem intelligences. With this approach, we can achieve levels of specificity, speed, and quality impossible with traditional workflows.
The training videos we produce are transformational in three ways:
1. Convincing on-screen digital presenters forge a human connection
Our training videos are anchored by digitally rendered presenters that aren't just visually realistic—they are modeled directly from our clients’ product specialists who know the subject matter best. These AI-powered avatars convey nuance, tone, and presence, establishing an immediate, credible human connection with the viewer. Because these avatars are based on real people—complete with AI-generated voices and high-definition likenesses—they deliver the familiarity and trust of a live presenter with none of the logistical limitations. This personal realism creates engagement that typical stock footage or animation can’t achieve, ensuring that audiences stay attentive and connected.
2. AI-powered workflows for instant updates and refinements
What sets our workflow apart is not only the ability to create high-quality videos at scale but the agility to adapt and iterate. With AI at the center of our production pipeline, updating content is frictionless. There’s no need to reschedule studio time, re-coordinate logistics, or account for rehearsals. Updates can be deployed instantly, ensuring that the content remains current and accurate.
3. Exponentially faster, mass-customized production
Speed is often the trade-off for quality in traditional video workflows—but not in ours. By removing the need for physical studios and live shoots, we compress production cycles to a handful of days. This speed unlocks the ability to craft customized narratives for multiple audience segments, transforming training from one-size-fits-all into a scalable, modular, and reusable content system. The result is not just faster video delivery—but smarter, more targeted storytelling that’s far more effective for distinct audiences.
It's now realistic for any marketing, sales, or regional team to quickly and cost effectively launch a video training series.
With BridgeIQ and AI-powered video production, this ERP leader now delivers training and enablement content that keeps pace with evolving products and market dynamics. What once took weeks now takes days—unlocking faster business readiness, targeted messaging at scale, and a consistent learning experience proven to drive engagement.
