Skip to content
Close
AdobeStock_222683930-TEXTURE-web

Defining a strategic marketing plan to accelerate growth​

PARTNER SOLUTIONS
PROJECT TYPE
Strategy & planning
CLIENT INDUSTRY
IT security

Project overview

A global IT security enterprise conducted 80% of its business through the channel with insufficient partner marketing team support. We created a three-year roadmap, establishing roles, responsibilities, and rhythm of business to enable the newly appointed CMO to hit the ground running with an execution-ready strategic framework.​

AdobeStock_182531399-ORB-web

B2B partner marketing is shifting toward ecosystem-driven strategies, requiring tighter alignment between vendors, partners, and internal stakeholders.​

B2B partner marketing is shifting toward ecosystem-driven strategies, requiring tighter alignment between vendors, partners, and internal stakeholders.​

How we did it

Captured the current state of the business and identified gaps and challenges through facilitated listening workshops.

​

Built a strategic roadmap featuring a short list of big opportunities, stack-ranked for investment and priority execution.

​

Developed new operating guides to help the marketing team and cross-functional partners better understand its vision, roles, and responsibilities.​

​

Accelerate your path to success

Our B2B marketing experts can help you build, tune, and run a world-class marketing engine that turns the dials on growth. Let’s talk.

 

Get in Touch