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Driving account engagement with joint solution industry campaigns​

SOLUTION
Partner
PROJECT TYPE
Enablement
CLIENT INDUSTRY
Marketing

Project overview

Two global tech giants needed to accelerate sales cycles and revenue for joint solutions by better equipping each field sales team to engage priority accounts. Working with both teams, Bridge Partners defined and developed a scalable sales-led ABM campaign motion customizable by industries, solution plays, and partners.

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Buyers expect hyper-relevant content. Authentic verticalization is the fastest path to competitive advantage.

B2B partner marketing is shifting toward ecosystem-driven strategies, requiring tighter alignment between vendors, partners, and internal stakeholders.​

How we did it

Strategic ABM plan aligned to joint business and sales requirements, solution play, target account segmentation strategy, and buyer engagement journey. ​

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ABM campaign in a box content including messaging framework to ground a set of assets to enable each seller team to target and engage priority accounts. ​

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ABM campaign playbook to enable sellers to land campaigns in market including value to business and sellers, guidance on the target accounts, resources, KPIs, and performance reporting. ​

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Accelerate your path to success

Our B2B experts can help you build, tune, and run a world-class marketing engine that turns the dials on growth. Let’s talk.

 

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