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ParTech Solutions

Turn ParTech investment into partner-led growth. Achieve meaningful business outcomes by connecting partner strategy with go-to-market execution.

ParTech simplifies the complex. It’s the digital nervous system of modern go-to-market strategy, powering ecosystem-led growth with the intelligence, agility, and scale today’s B2B leaders can’t afford to live without.

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50%

of marketplace sales will involve partners by 2027. Managing listings, offers, and co-sell motions at scale requires technology.

Source: Canalys

7+

partners are involved in the average B2B deal. Coordinating this without a system is risky. ParTech keeps everyone aligned across programs, deals, and performance metrics.

Source: Canalys

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Drive Growth with State-of-the-Art ParTech Strategies

 Tuned for business outcomes Align your broader business and ecosystem goals with the right ParTech and AI mix. Far beyond technology implementation, every recommendation we make and solution we deliver is built to drive partner performance and business results.  
Customized solutions No two partner ecosystems are the same. We tailor every solution to your unique partner model, program maturity, and growth objectives. Whether you need to scale a program with technology, optimize a TPMA campaign engine, or enable AI-powered co-sell, we direct our energy for maximum impact.
  
ParTech expertise We work with top ParTech vendors across PRM, TCMA, Sell-Thru, and Marketplace Management. These relationships unlock the latest platform innovations, AI integrations, and industry best practices, helping improve your partner program and channel success.  
PARTECH-ENABLED SOLUTIONS

Capabilities and Offerings

Ensure your ecosystem strategy aligns with technology investments and activate your platform to drive results throughout the partner lifecycle.

  1. ParTech Strategy Blueprint
  2. ParTech Platform Selection and Readiness
  3. ParTech-Optimized Program Design
  4. Marketplace GTM Strategy
  5. ParTech Deployment and Adoption
  6. ParTech-Tuned Enablement
  7. ParTech-Powered Campaigns
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INSIGHTS, PROVOCATIONS, IDEAS, RESULTS

Modern ParTech Insights and Expert Guidance
More Insights
More Case Studies
Insight
Optimizing ParTech to boost partner lead velocity and tracking across millions of dollars in opportunities
In an increasingly partner-led business landscape, enterprises must rethink how they drive engagement, enablement, and growth with their partner networks. 
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Case Study
Maximizing the impact of a ParTech platform transition
A through-partner marketing team within a global technology enterprise was undergoing a strategic shift. Historically measured by activity-based metrics such as content downloads, the team...
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Insight
The Rise of Partner Technology: Why ParTech Is Critical for Modern B2B Growth
Cloud marketplaces are expanding, companies are under pressure to grow faster and more efficiently, and AI is reshaping go-to-market (GTM). Partner-led strategies are no longer optional; they’re foundational. 
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Case Study
Achieving a unified, scalable cloud marketplace strategy

A global data platform and cloud storage provider aimed to expand its presence and performance across the three leading cloud hyperscaler marketplaces.
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Insight
Designing for Growth: Finding the Signal in the Noise
Today’s buyers are navigating a market full of noise—overlapping messages, overbuilt tech stacks, and endless opinions. In a world of “more,” the most valuable thing you can offer is clarity.
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Resource
Glossary Guide: Partner Ecosystem and ParTech

In today’s ecosystem-led world, success is increasingly built on partnerships—not just products. As partner roles multiply and go-to-market (GTM) motions grow more complex, it’s easy to get lost in a sea of acronyms, evolving platforms, and shifting strategies.
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