Strategic story development, content strategy, and partner activation

Project overview

Bridge Partners works within a global marketing organization responsible for a multi-billion-dollar suite of products. Our team of eight consultants drives product marketing orchestration and execution, content strategy, and GTM planning. Working with product, engineering, and partner stakeholders, we developed a comprehensive digital marketing strategy, new product messaging, and multiple demand-gen and GTM assets. To enable channel partners, sellers, and marketers, we designed and built a centralized, easy-access, SharePoint-based destination for tens of thousands of users.

How we did it

Synthesized research findings, stakeholder input, and leadership guidance and brought it to life with content across the funnel.

Developed a product messaging framework, brand-aligned social and email templates, customer presentations, FAQs, and more

Built an enablement destination site with curated content for global sales, marketing, and partner audiences.

Strategic story development, content strategy, and partner activation

Project overview

There’s no simple formula for partner engagement. Successfully calibrating messaging and enablement content requires experimentation and the courage to challenge convention.

B2B partner marketing is shifting toward ecosystem-driven strategies, requiring tighter alignment between vendors, partners, and internal stakeholders.

How we did it

Accelerate your path to success

Strategic story development, content strategy, and partner activation​

Project overview

There’s no simple formula for partner engagement. Successfully calibrating messaging and enablement content requires experimentation and the courage to challenge convention.​

B2B partner marketing is shifting toward ecosystem-driven strategies, requiring tighter alignment between vendors, partners, and internal stakeholders.​

How we did it

Accelerate your path to success

Strategic story development, content strategy, and partner activation

There’s no simple formula for partner engagement. Successfully calibrating messaging and enablement content requires experimentation and the courage to challenge convention.

B2B partner marketing is shifting toward ecosystem-driven strategies, requiring tighter alignment between vendors, partners, and internal stakeholders.