Skip to content

Talk Minus Action Equals Zero

Talk Minus Action Equals Zero

In this time of extraordinary challenge, change, and opportunity, we at Bridge Partners , a b2b marketing and sales consulting firm, are more conscious than ever of the importance of community and the need for social change.

As we celebrate Black History Month, we’re reminded of our responsibility to address racial injustice. We know from experience that our firm succeeds when we foster a positive environment for people of every age, ability, cultural background, ethnicity, gender identity, geography, race, religion, sexual orientation, and socio-economic status. We believe in a diverse, inclusive, and equitable workplace that empowers everyone to do their best work. We are committed to supporting each other and to building a community that encourages success for one another and our customers. We actively seek employees who are energetic and tenacious in their commitment to inclusion, and encourage every person to add their unique voice to our team.

Our purpose at Bridge Partners is to create opportunity and impact for our customers, our people, and the world. We’ve been hard at work for years building a modern workplace that strives to be a force for good. We’ve been leaders in gender diversity since day one, with a majority female workforce, and a 50/50 gender split in leadership.

We understand that talk without action is meaningless, which is why our team is working to do our part every day. For example, we mandate a diverse slate of candidates for every external FT hire. We’ve partnered with organizations such as Rainier Scholars and historically black colleges to create job opportunities for those in underserved communities. We require diversity, equity, and inclusion training for all our teams, and actively promote continuing education in these areas. We’re continuing to drive activism, education, and outreach within and outside our firm. And we’re supporting community organizations such as Campaign Zero that are committed to addressing social inequities.

Yet we know we must do so much more. We must continue to question our own implicit biases and foster safe and meaningful conversations about diversity in the workplace. We must constantly re-examine and evolve our practices to accelerate racial equity and justice. And we must continue to listen and learn—so we drive meaningful change.

It’s powerful for me to remember from my teenage years in the ‘80s the adage from the activist punk band D.O.A. that “Talk Minus Action Equals Zero.” The people of Bridge Partners are committed to taking action and doing our part to create a more just, equitable, and sustainable world.

About the author

Richard Albrecht

Richard Albrecht

More from This Author

About the Author

Richard Albrecht