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2026 is the Year Expertise in Motion Transforms Go-to-Market
2026 will be a defining year for how companies go to market. AI is no longer a future ...
12 Days of Giving Insights—From Bridge Partners and Channelscaler
’Tis the season for sharing ideas. Over the past twelve days, Bridge Partners and ...
Why and How Long Tail Partners Make or Break Deals
Authors: Rebecca Jones, Bridge Partners, and Jay McBain, Omdia Contributors: Penny Byron, ...
“Power of 3” Sales Program
SAP’s Industry-leading Blueprint for Multi-Partner Sales Authors: Laura Merkelo, Senior ...
The Brave New World of Sustainability: Navigating the Latest Regulations
The Climate Disclosure Landscape is Shifting Corporate Environmental, Social, and ...
Go Beyond Features: Keys for Strategic Product Marketing
In the world of technology, consistent and differentiating innovation is the fuel that ...
Messaging Matters: Maximizing Impact in Partner Ecosystem Activation
In an increasingly interconnected business environment, building strong partnerships and ...
Bridge Partners Experts to Speak at Content Marketing World on Sustainability Storytelling
Bridge Partners is pleased to announce that two of our experts, Angela Bandlow and Matt ...
The Art of Using Data Storytelling in Customer Evidence
Is creating compelling case studies on your to-do list? When you need to make a lasting ...
Innovation in Case Studies: Tips to Empower Tech and Cloud Enterprises with Customer Evidence
In the dynamic landscape of technology and cloud services, where competition is fierce ...
Inside Scoop: Why Bridge Partners Topped the List as a ‘Best Company to Work For’
The Top Three Reasons Employees Love Bridge Partners Bridge Partners was named one of ...
Climate Change Adaptation, Up Close and Personal
“Once in a generation” weather events are slowly becoming the norm. I was a survivor of ...
ChatGPT: The New Partner in Marketing Creativity
“Hello, World” to ChatGPT: The Evolution of AI in Writing Anyone who knows basic ...
Best Practices for Developing a Partner Advisory Board
Sharing Insights, Building Strategy From the supply chain to direct sales, partners play ...
Marisa Lather named as one of the “Top Voices in Marketing & Advertising” by LinkedIn News
Firm Director of Marketing & Communications, Marisa Lather, was recognized by ...
Plan of Action Checklist: Equipping Your Partner Program for Success
In the current economic climate, organizations are going to rely even more on partners as ...
Five Priorities for Channel Leaders in 2023
Inflation and interest rates are up, the economy is in recession, and consumer confidence ...
Supply Chain Engagement: Critical to a Coordinated Sustainability Effort in the Tech Industry
When I began my career, I couldn’t have imagined the role that climate change would play ...
Sierra Harden on Why Sustainability Creates a Modern Workplace
Sierra Harden, a Sustainability Management Consultant here at Bridge Partners, is ...
Developing Future Leaders
At Bridge Partners, our purpose is to create growth, opportunity, and impact for our ...
Catherine Martini Incorporates Her Vision for Global Sustainability Into Her Work
Catherine Martini, Senior Manager on the Carbon Removal team with Bridge Partners, is a ...