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Penny Byron

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Penny Byron is an industry-recognized channel expert and thought leader, with expertise in building Partner GTM, Demand Generation, and Revenue Growth Strategies. She is also an award-winning strategic marketing consultant with a long history of success in both senior global leadership and consulting roles for industry heavyweights like Cisco Systems, Gitlab, Juniper, Check Point, Adobe, and Extreme Networks.

Blog Post by Penny Byron

AI Partner Ecosystem

How AI-Fueled ParTech and PRMs are Transforming Ecosystem Potential into Profit

From Static Channels to Strategic Ecosystems In today’s high tech environment, the ...
Penny Byron
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Partner Ecosystem

The Rise of Partner Technology: Why ParTech Is Critical for Modern B2B Growth

Partner ecosystems have always mattered in B2B. But today, they’re at the center of how ...
Penny Byron
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Partner Ecosystem

Changes Afoot: Partner Marketing through the Lifecycle Lens

New data suggests a powerful, marketing-driven way to rethink partner orchestration.
Penny Byron
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