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Leading Through Alliances: A Conversation with Giovanni Carraro of Kyndryl
In an era where AI is not just augmenting decisions but beginning to make them, the role ...
How AI-Fueled ParTech and PRMs are Transforming Ecosystem Potential into Profit
From Static Channels to Strategic Ecosystems In today’s high tech environment, the ...
The Rise of Partner Technology: Why ParTech Is Critical for Modern B2B Growth
Partner ecosystems have always mattered in B2B. But today, they’re at the center of how ...
Designing for Growth: Finding the Signal in the Noise
Today’s buyers are navigating a market full of noise—overlapping messages, overbuilt tech ...
BridgeIQ: An inflection point in our company story
Special Announcement from Rich Albrecht, CEO — Introducing BridgeIQ, June 2025 AI ...
Introducing BridgeIQ: AI-Powered Growth for Product and Partner Ecosystems
When you renovate a house, the most exciting moment isn’t the demolition. It’s that first ...
BridgeIQ: Building the Future of Impactful Services Delivery
Our clients are operating in the most complex and fast-moving industries on the planet. ...
BridgeIQ and the Dawn of GTM Intelligence
Welcome to the AI revolution.
Ecosystems, Not Pipelines: Why GTM Leaders Need a New Operating System
A New Market Reality: Ecosystems Let’s be honest. The traditional sales funnel is no ...
Elevating Human Genius in the Age of AI
Don sits silently in his office, contemplatively smoking a cigarette, wearing, of course, ...
Shaping the Future of Consulting: Why Bridge Partners Was Named an IDC Innovator in U.S. Business Consulting Services
Bridge Partners Named an IDC Innovator for U.S. Business Consulting Services We’re ...
Mind the Gap: Bridging Product Marketing and Content Marketing for Success
“Mind the Gap.” If you’ve ever taken the London Underground, you’ve heard this iconic ...
Changes Afoot: Partner Marketing through the Lifecycle Lens
New data suggests a powerful, marketing-driven way to rethink partner orchestration.
New Report Shows How High-Performing Partner Programs Are Generating Growth in 2025
The 2025 Ecosystem Compass Report by Bridge Partners and Partnership Leaders uncovered ...
The Trends Redefining Partner Ecosystems in 2025
It’s no surprise that channel ecosystems are undergoing significant transformations. The ...
Executives: Why You Should Prioritize Spending 1:1 Time with Customers
I’ll make a suggestion. It might sound obvious, then preposterous, then provocative.
Right Mindset, Right Method, Right Use Cases: A Fast, Practical Framework to Accelerate AI Uptake and Find ROI
In 2024, AI emerged as a priority investment for technology marketing organizations and ...
Best Practices for Multi-Partner Go-to-Market Strategies
Innovative Tactics for Leveraging Multi-Partner Relationships in Your GTM Plan Leading ...
How Secrets from Journalism Unlock Breakthrough Product Marketing
Perhaps you’ve noticed: New customers are harder than ever to come by. Over the past two ...
The Transformational Power of Customer Journey Orchestration
Over nearly 20 years, Bridge Partners has developed a vantage point from which to observe ...
Maximizing Partner Program Impact: 5 Strategies to Accelerate Partner MDF Use in H2
Evaluating Your MDF Strategy at the Halfway Mark July marks the halfway point for ...