Knowledge is helpful but insight is power.

High-impact GTM work is grounded in insight, period. Follow us here for the thought-output of our ongoing learning and reflection on nearly two decades of dedicated focus supporting the very best-in-class technology GTM organizations.

Featured Post

How AI-Fueled ParTech and PRMs are Transforming Ecosystem Potential into Profit

Penny Byron

In today’s high tech environment, the companies that win aren’t the ones with the largest partner rosters—they’re the ones with the most strategically aligned ecosystems. The partner landscape is evolving rapidly, driven by customers' growing preference for integrated, solution-oriented buying experiences.

Companies are moving away from linear, transactional channel models and embracing dynamic ecosystems. These ecosystems incorporate a diverse mix of partner types—resellers, ISVs, integrators, consultants, marketplaces, MSPs, and more—activated purposefully across the full customer lifecycle.

Start Reading

“Every single prospect or customer we talk to highlights revenue growth as the top business goal that a PRM can help achieve. If your PRM doesn’t support the way you want to scale your partner business, it’s not just a tech issue—it’s a growth blocker.”

— Balaji Subramanian, Chief Partner Officer, Channelscaler

AI Content Marketing Marketing Product Marketing

How AI and Human Collaboration Improve Content Discovery

How Do Product and Field Marketing Leaders Get the Most Value from AI? Better together?

Knowledge is helpful but insight is power.

How AI and Human Collaboration Improve Content Discovery

Our Earth, Our Impact: Celebrating Earth Month at Bridge Partners

The Art of Action: "Our Earth, Our Impact" Coloring Sheet

Top Issues Affecting Sustainability Leaders in 2024

Diversity in Leadership is Our Catalyst for Growth

Activating Partnerships to Accelerate Business Impact: Workshop Recap

Your Guide to Channel Focus Virtual 2024

The Brave New World of Sustainability: Navigating the Latest Regulations

Experts Share Keys to Marketplace Success

Go Beyond Features: Keys for Strategic Product Marketing

Embracing Cloud Marketplaces: The New Frontier for IT Procurement and Sales

Insights from Channel Focus 2023: Unraveling the Complexities of MSPs, Marketplaces, and Multi-Partner Strategies

Sustainability's Role in Modern Business

Sales Enablement: Your North Star in the Sales Journey

Messaging Matters: Maximizing Impact in Partner Ecosystem Activation

Bridge Partners Experts to Speak at Content Marketing World on Sustainability Storytelling

The Art of Using Data Storytelling in Customer Evidence

Innovation in Case Studies: Tips to Empower Tech and Cloud Enterprises with Customer Evidence

Inside Scoop: Why Bridge Partners Topped the List as a ‘Best Company to Work For’

Top Trends for Partners from Microsoft Inspire 2023

Cloud Marketplaces: Your Biggest GTM Opportunity

About the Author