Real-world examples of our expertise
Driving Growth with a Multi-Channel Account-Targeted Campaign
Bridge Partners collaborated with three industry leaders to penetrate the Aerospace, Manufacturing, and Automotive sectors. Through targeted lead acquisition and nurturing tactics like LinkedIn ads and email campaigns, they aimed to convert IT decision-makers into sales opportunities. Central to their strategy an eBook was designed to engage the target audience effectively.
PROJECT TYPE:
Partner GTM
The Situation
Three partner companies (Cloud Provider, ISV, Chip Manufacturer) with a joint HPC solution wanted to acquire and nurture new ITDM leads within a target set of accounts in Aerospace, Manufacturing, and Automotive sectors ‒ ultimately converting into sales opportunities.
The Solution
Bridge Partners crafted and delivered an account-targeted lead acquisition and nurture campaign (incl. campaign strategy, content, media execution), utilizing an integrated mix of tactics including LinkedIn Lead Gen, LinkedIn Message Ads, display retargeting, content syndication, and email nurture. Bridge also wrote, designed, and produced the eBook that served as the campaign hero asset.
The Results
1,000+
New leads acquired
100k+
Page views during initial sponsorship
3
Net-new logos won in two months
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