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Five Keys to Building a Compete Culture
Every business has competitors and every customer has options. In fact, customers have ...
Turning the Dial to ‘Always On’ Sales Readiness
The move to the cloud is a fundamental shift that makes business both easier and more ...
Cybersecurity: Know the Enemy of Your Business
Nation-states, cyber criminals, and cyber terrorists may have different objectives, but ...
Bridge Partners Named One of America’s Fastest Growing Businesses
Bridge Partners announced today that it was named one of America’s fastest growing ...
Putting the Drama in Project Management, Part 3
In Part One, I discussed the importance of having a concept of the final project outcome, ...
Bridge Partners Recognized as a “Best Company to Work For”
For the third straight year, Seattle Business Magazine has named Bridge Partners as one ...
Putting the Drama in Project Management, Part 2
In Part One, I discussed the importance of having a concept of the final project outcome, ...
Putting the Drama in Project Management, Part 1
I was involved in theater from a young age. I studied acting and directing in college and ...
Marketing Automation: Consistency Counts
This isn’t your standard marketing automation blog post. I’m not going to restate a list ...
Perspectives from the Pitch: Building Strong Teams
I enjoyed playing sports when I was young. Unfortunately, my skill didn’t always match my ...
What’s Your Value Chain for Cloud Transformation?
Analyzing total cost of ownership You’ve probably read about how moving to the cloud can ...
How Marketing Leaders are Moving to the Cloud
Have you recently sat in a meeting trying to redefine your customer experience? It’s a ...
How to Put Customers First in a Digital World
One of the most impactful lessons I learned in my business school days came courtesy of ...
Why I Joined Bridge Partners
For today’s workers, changing jobs can be as frequent of an occurrence as changing ...
Help! Why Aren’t We Winning in the Cloud?
Moving your products and services to a cloud model is a big deal. Now that you have ...
Crafting the Right Content for Technology Buyers
Look Before You Leap: Planning for Social Media Success
It’s easy to understand why brands have jumped into social media. Low cost. Low barriers ...
Cutting Through the Clutter: Visual Content Marketing
The strongest B2B brands build personal connections with their audiences. This is one ...
Filling in the Blanks: Brainstorming With Yourself
Nearly every writer I know has the same challenge: how to get started. It’s ...
The PMO: Tax or Benefit?
Many enterprises have established Program and Project Management Officers (PMOs) to ...
Framing a Conversation
Selling a complex solution doesn’t require equally complex storytelling. This is ...