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Four Digital Trends to Watch
Last month, I attended Digital Summit Portland with a couple of my Bridge Partners ...
Modernizing a Global Marketing Organization
When a Fortune 500 manufacturing company needed a marketing reboot, they turned to Bridge ...
Beyond Likes: Social Media That Drives Results
When Microsoft wanted to bring OneNote to the classroom, they chose Bridge Partners to ...
Bridge Partners Makes Inc. 5000 for Fifth Straight Year
Bridge Partners announced today that it was named one of America’s Fastest Growing ...
A Cure for the Common Course
When one of the nation’s leading hospitals needed to expand its leadership training ...
The Next Generation of Sales Enablement
With the help of Bridge Partners, a global technology leader is more effectively ...
Rethinking Brand Equity in the Digital Age
Recently, Bridge Partners along with 8works, invited business leaders across technology, ...
How to Tell Your Boss They Are Wrong
Your boss is wrong and you know it. Perhaps he (or she) is about to set a course of ...
Five Content Marketing Mistakes to Avoid
Content marketing is a valuable tool to spark interest and build relationships with an ...
Dispelling the Big Data Myth: A Practical Take on Talent Analytics
It has become a truism that organizational talent is the biggest competitive advantage in ...
Partners for a Stronger Community
As the CEO of a people-based business, one of my favorite things to do is meet with our ...
Help Yourself to Better Meetings
Raise your hand if you’ve ever led a meeting that fell flat. Raise your other hand if ...
Selling Cloud Solutions to Government Agencies
Responding to security threats Federal, state, and local agencies are vulnerable to ...
Four Coaching Pitfalls to Avoid
When one of your direct reports (or even a peer) struggles with a performance issue, it ...
Getting Up and Running with Marketing Automation
The goal of a marketing program is to serve the right content at the right time to your ...
Top Ten Signs You’re Pulling – Not Pushing – Your Customers
You’re Not Still Push-Marketing, Are You? Marketing has been turned on its head in recent ...
Riding the Big Bang: Winning in a World of Constant Disruption
The innovator’s dilemma In his 1997 bestselling book, The Innovator’s Dilemma, Clayton ...
Should You Fire Yourself?
Recently, I’ve had some interesting conversations with clients, colleagues, and friends ...
One Simple Suggestion That Could Save Your GRC Program
A long time ago, in a consulting firm far, far, away, we were taught a somewhat ...
Developing a Dynamic Approach to Digital Marketing
Digital marketing is in the midst of a revolution. New tools, exponential increases in ...
Planning for the Inevitable: A Proactive Change Approach
Organizations seek change for many reasons—from adapting to changing business conditions ...