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Perspectives from the Pitch: Building Strong Teams
I enjoyed playing sports when I was young. Unfortunately, my skill didn’t always match my ...
What’s Your Value Chain for Cloud Transformation?
Analyzing total cost of ownership You’ve probably read about how moving to the cloud can ...
How Marketing Leaders are Moving to the Cloud
Have you recently sat in a meeting trying to redefine your customer experience? It’s a ...
How to Put Customers First in a Digital World
One of the most impactful lessons I learned in my business school days came courtesy of ...
Why I Joined Bridge Partners
For today’s workers, changing jobs can be as frequent of an occurrence as changing ...
Help! Why Aren’t We Winning in the Cloud?
Moving your products and services to a cloud model is a big deal. Now that you have ...
Crafting the Right Content for Technology Buyers
Look Before You Leap: Planning for Social Media Success
It’s easy to understand why brands have jumped into social media. Low cost. Low barriers ...
Cutting Through the Clutter: Visual Content Marketing
The strongest B2B brands build personal connections with their audiences. This is one ...
Filling in the Blanks: Brainstorming With Yourself
Nearly every writer I know has the same challenge: how to get started. It’s ...
The PMO: Tax or Benefit?
Many enterprises have established Program and Project Management Officers (PMOs) to ...
Framing a Conversation
Selling a complex solution doesn’t require equally complex storytelling. This is ...
Let’s Get Personal: Building Better B2B Brands
Everyone is familiar with the boatloads of money spent building consumer brands. From ...
The ‘Aha’ Moment and the Power of a Story
Storytelling is as old as the human race, but a few years ago it suddenly became a ...
Why Austin?
Recently, I was asked why Bridge Partners chose Austin as a keystone investment in our ...
Welcome to Bridge Insights
It seems like every time I read the news, I learn about another CEO who is taking credit ...