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Where Partner Opportunity Is Emerging in 2026: Inside the Ecosystem Compass Report
A data-backed guide to where partner opportunity is actually emerging Ecosystems are ...
Cybersecurity Is the Ultimate Team Sport—But Most Teams Aren’t Structured to Win
Authors: Rebecca Jones, Penny Byron, and Blair Foerster.
Why Multi-Partner Selling is The Growth Imperative for 2026
The technology industry has entered a new era—one where no sales rep can win alone, and ...
2026 is the Year Expertise in Motion Transforms Go-to-Market
2026 will be a defining year for how companies go to market. AI is no longer a future ...
Why and How Long Tail Partners Make or Break Deals
Authors: Rebecca Jones, Bridge Partners, and Jay McBain, Omdia Contributors: Penny Byron, ...
“Power of 3” Sales Program
SAP’s Industry-leading Blueprint for Multi-Partner Sales Authors: Laura Merkelo, Senior ...
Leading Through Alliances: A Conversation with Giovanni Carraro of Kyndryl
In an era where AI is not just augmenting decisions but beginning to make them, the role ...
How AI-Fueled ParTech and PRMs are Transforming Ecosystem Potential into Profit
From Static Channels to Strategic Ecosystems In today’s high tech environment, the ...
The Rise of Partner Technology: Why ParTech Is Critical for Modern B2B Growth
Partner ecosystems have always mattered in B2B. But today, they’re at the center of how ...
Designing for Growth: Finding the Signal in the Noise
Today’s buyers are navigating a market full of noise—overlapping messages, overbuilt tech ...
Ecosystems, Not Pipelines: Why GTM Leaders Need a New Operating System
A New Market Reality: Ecosystems Let’s be honest. The traditional sales funnel is no ...
Changes Afoot: Partner Marketing through the Lifecycle Lens
New data suggests a powerful, marketing-driven way to rethink partner orchestration.
New Report Shows How High-Performing Partner Programs Are Generating Growth in 2025
The 2025 Ecosystem Compass Report by Bridge Partners and Partnership Leaders uncovered ...
The Trends Redefining Partner Ecosystems in 2025
It’s no surprise that channel ecosystems are undergoing significant transformations. The ...
Best Practices for Multi-Partner Go-to-Market Strategies
Innovative Tactics for Leveraging Multi-Partner Relationships in Your GTM Plan Leading ...
Maximizing Partner Program Impact: 5 Strategies to Accelerate Partner MDF Use in H2
Evaluating Your MDF Strategy at the Halfway Mark July marks the halfway point for ...
Activating Partnerships to Accelerate Business Impact: Workshop Recap
Bridge Partners recently welcomed guests to an in-depth, hands-on workshop titled ...
Your Guide to Channel Focus Virtual 2024
Channel Focus Virtual 2024, the world's leading conference for channel professionals, is ...
Experts Share Keys to Marketplace Success
For years Bridge Partners has helped technology companies accelerate their business with ...
Embracing Cloud Marketplaces: The New Frontier for IT Procurement and Sales
A significant trend is reshaping how businesses procure and invest in cloud solutions: ...
Insights from Channel Focus 2023: Unraveling the Complexities of MSPs, Marketplaces, and Multi-Partner Strategies
Channel Focus has been the leading community for channel professionals for 26 years, ...