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Messaging Matters: Maximizing Impact in Partner Ecosystem Activation
In an increasingly interconnected business environment, building strong partnerships and ...
Cloud Marketplaces: Your Biggest GTM Opportunity
If you work for an independent software vendor (ISV), chances are good that you have ...
Join us at Channel Focus Virtual Conference
Join us for the Baptie & Company’s Channel Focus Virtual Conference on April ...
Best Practices for Developing a Partner Advisory Board
Sharing Insights, Building Strategy From the supply chain to direct sales, partners play ...
Plan of Action Checklist: Equipping Your Partner Program for Success
In the current economic climate, organizations are going to rely even more on partners as ...
Five Priorities for Channel Leaders in 2023
Inflation and interest rates are up, the economy is in recession, and consumer confidence ...
Partner Demand Gen: Five Keys to Success
It’s exciting to bring two innovative companies together with a compelling joint value ...
Look Before You Leap: Planning for Social Media Success
It’s easy to understand why brands have jumped into social media. Low cost. Low barriers ...
Let’s Get Personal: Building Better B2B Brands
Everyone is familiar with the boatloads of money spent building consumer brands. From ...