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Leading Through Alliances: A Conversation with Giovanni Carraro of Kyndryl
In an era where AI is not just augmenting decisions but beginning to make them, the role ...
How AI-Fueled ParTech and PRMs are Transforming Ecosystem Potential into Profit
From Static Channels to Strategic Ecosystems In today’s high tech environment, the ...
The Rise of Partner Technology: Why ParTech Is Critical for Modern B2B Growth
Partner ecosystems have always mattered in B2B. But today, they’re at the center of how ...
Designing for Growth: Finding the Signal in the Noise
Today’s buyers are navigating a market full of noise—overlapping messages, overbuilt tech ...
Ecosystems, Not Pipelines: Why GTM Leaders Need a New Operating System
A New Market Reality: Ecosystems Let’s be honest. The traditional sales funnel is no ...
Changes Afoot: Partner Marketing through the Lifecycle Lens
New data suggests a powerful, marketing-driven way to rethink partner orchestration.
New Report Shows How High-Performing Partner Programs Are Generating Growth in 2025
The 2025 Ecosystem Compass Report by Bridge Partners and Partnership Leaders uncovered ...
The Trends Redefining Partner Ecosystems in 2025
It’s no surprise that channel ecosystems are undergoing significant transformations. The ...
Best Practices for Multi-Partner Go-to-Market Strategies
Innovative Tactics for Leveraging Multi-Partner Relationships in Your GTM Plan Leading ...
Maximizing Partner Program Impact: 5 Strategies to Accelerate Partner MDF Use in H2
Evaluating Your MDF Strategy at the Halfway Mark July marks the halfway point for ...
Activating Partnerships to Accelerate Business Impact: Workshop Recap
Bridge Partners recently welcomed guests to an in-depth, hands-on workshop titled ...
Your Guide to Channel Focus Virtual 2024
Channel Focus Virtual 2024, the world's leading conference for channel professionals, is ...
Experts Share Keys to Marketplace Success
For years Bridge Partners has helped technology companies accelerate their business with ...
Embracing Cloud Marketplaces: The New Frontier for IT Procurement and Sales
A significant trend is reshaping how businesses procure and invest in cloud solutions: ...
Insights from Channel Focus 2023: Unraveling the Complexities of MSPs, Marketplaces, and Multi-Partner Strategies
Channel Focus has been the leading community for channel professionals for 26 years, ...
Messaging Matters: Maximizing Impact in Partner Ecosystem Activation
In an increasingly interconnected business environment, building strong partnerships and ...
Cloud Marketplaces: Your Biggest GTM Opportunity
If you work for an independent software vendor (ISV), chances are good that you have ...
Join us at Channel Focus Virtual Conference
Join us for the Baptie & Company’s Channel Focus Virtual Conference on April ...
Best Practices for Developing a Partner Advisory Board
Sharing Insights, Building Strategy From the supply chain to direct sales, partners play ...
Plan of Action Checklist: Equipping Your Partner Program for Success
In the current economic climate, organizations are going to rely even more on partners as ...
Five Priorities for Channel Leaders in 2023
Inflation and interest rates are up, the economy is in recession, and consumer confidence ...